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The Insiders: Pricing strategies
BIO has definitely become an extraordinary convention event. For many years I've been walking the hallways of ASCO, and I feel that BIO has no reason to envy the top scientific meetings that take place every year in the US. The vibrant entrepreneurial spirit, the eagerness to partner and establish genuine dialog, plus the willingness to explore outside-the-box strategies and organizational alliances makes this international conference very unique.
During the CEO Forum I had the opportunity to hear Mark McClellan and Alan Garber speak about value-based pricing and the future of biotechnology companies. It was an insightful roundtable with a very outspoken audience. One of the topics discussed by the panelists was the issue of moving to value-based pricing strategies. That is, strategies that measure and pay for the net impact of a drug on the population rather than a model based on a pill-by-pill payment. In other words, only those who benefit from a drug are the ones expected to pay.
A company representative asked: How do you measure the cost of failure so frequent in clinical development?
A biotechnology CEO added: Time is the most expensive aspect of our business, even more so than direct costs. Any delay in rewarding the research and development output may have serious consequences on innovation. How can you manage that?
Whether value-based pricing provides a better health economic framework or a greater risk for innovation will continue to be a challenging debate. In the meantime, seeing policymakers participating actively in the discussion makes me feel that the contribution of biotechnology to the present and future health of the world is significant and undeniable. Congratulations to all the researchers and leaders that are making possible the miracle of innovation.
-- Edmundo Muniz, president and CEO, Tigris Pharmaceuticals

