Nascent

Indelible Ink

Considerable time and effort goes into producing print copies of journals, both here at Nature and at other scientific publishers. It’s something that pains my web publishing heart. Is print really necessary? Do the benefits outweigh the costs? If they do, are those benefits to consumers… or really just to us publishers? If we dropped print altogether could the savings fund a free bar at the next NPG xmas party? Certainly print still has the edge over online in some situations. I’m a recent convert to the print version of Nature journal – it’s far easier to browse bitty front 

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