Robert Dawson gives scientists a PR 101 at the 2015 London Naturejobs Career Expo.
Top tips:
- Understand what your audience wants from you.
- Figure out the three key messages.
- Practice and volcalize your pitch!
Further reading:
Science communication: Whose responsibility is it?
Science communication: Sculpting your role
Science communication: How to deal with misrepresented science in the media
Science communication: Do you need a PhD?
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