By Beth Kenkel
This condensed social media guide for scientists provides key facts about how researchers report using social media and concrete examples of how you can use LinkedIn, Twitter and Facebook to network, exchange scientific ideas, or advance a career. This is an all ages guide designed for scientists at any career stage.
% of Scientist/Engineers Who Regularly Visit Site: 41%
#1 reason scientists/engineers use LinkedIn: In case they are contacted.
If LinkedIn were a place… it’d be an interview room. LinkedIn is an online profile (think CV or resume) that can connect you to your professional network.
Tip #1: Use LinkedIn to learn more about a company you’re applying to or one you hope to work at someday. Check out some of the employees’ profiles to see if you have any connections that work at the company.
Example Company LinkedIn Page: Here’s an example of what a company LinkedIn page looks like. In the upper right hand corner (red arrow), LinkedIn points out if any of your connections work at the company — I have two connections at Bio-Rad. There’s also a link to all of the company’s employee profiles; in this case, 6,537 Bio-Rad employee profiles.
Tip #2: Use LinkedIn to set up an informational interview. Look for second and third connections that have jobs that sound interesting. To maximize networking potential, try to meet people in person if possible. Here’s a list of questions to help you prepare.
% of Scientists/Engineers who Regularly Visit Twitter: 13%
If Twitter were a place… it’d be a giant coffee lounge full of science enthusiasts just like you. Used properly, a Twitter network can broaden/change/improve your scientific thinking.
Reason scientists/engineers use Twitter: to follow discussions, and post work related content.
Getting started: Check out these onboarding tips for Twitter newbies.
Tip #1: Follow lots of people, especially those with similar interests as you. Organize these people in Twitter lists so that the number of people you follow isn’t overwhelming. Also, find hashtags relevant to your field and monitor them regularly to stay up to date.
Finding people to follow: pick one person on Twitter, maybe someone you know in person or a scientist whose work you admire. Raid their following list for people to add to yours. Also, this list is a good place to start.
Tip #2: Be more than just a one-way broadcaster of information. Having meaningful and mutually beneficial connections with others is key to tapping into the networking value of Twitter. For an example, see this podcast.
Examples of meaningful tweets:
% of Scientists/Engineers Who Regularly Visit Facebook: 38%
If Facebook were a place… it’d be your favorite bar on a Friday night. It’s one of the least professional of all of the social media platforms but potential employers may check your Facebook profile during the hiring process. Be aware of how your profile reflects on you.
#1 reason scientists/engineers use Facebook: non-professional purposes.
Getting Started: Adjust your privacy settings! Don’t know how? Check out this link.
Tip #2: Create a Facebook page for your research or your lab.
Here’s a quick summary:
There are endless ways to use social media as a scientist. This post touches just the highlights of three platforms: LinkedIn, Twitter, and Facebook — there’s a lot more out there. Do you have a social media tip for scientists not discussed in the post? Comment below and let everyone know!
Beth Kenkel is currently a Research Scientist at the University of Washington. She’s interested in science communication and point-of-care diagnostics. Follow Beth on Twitter @ElizabethKenkel.