Reverse marketing strategies
Juan-Carlos Lopez, via Spoonful of Medicine (Nature Medicine's blog), was chatting to some scientists at a conference, when one of them told him that some journals take advantage of the announcement of the Nobel prize to send out an e-mail highlighting the papers by the laureates that they have had the privilege to publish. Juan-Carlos writes: "I don't know about you but such a marketing strategy strikes me as somewhat cheeky...... if other publishing firms are currently entertaining a similar strategy, here's an idea to turn it on its head -- send e-mails highlighting the papers from the laureates that your journal has REJECTED and the name of the publication where they were ultimately published.......It's a shame that confidentiality issues get in the way of such an idea because, if you were to send such an e-mail, people would surely be talking about your journal."
