The two companies will collaborate to stimulate the involvement of scientists worldwide in solving global scientific challenges, via an online marketplace for problems and their solutions. The concept of “open innovation” addresses the research challenges that organizations face, by using external expertise to solve problems and drive development of new products and technologies. Global challenges such as the development of better protection against malaria, finding ways to shorten the clinical trials process and the design of environmentally friendly, sustainable product packaging, to name a few, require broad and diverse expertise.
InnoCentive’s open innovation web site provides a platform for organizations, companies and government agencies (known as ‘Seekers’) to post innovation ‘Challenges’ for the public (known as ‘Solvers’) to solve for financial reward. NPG and InnoCentive intend to jointly produce an online platform for open innovation challenges in the coming months, to facilitate the participation of NPG’s large expert audience.
“Nature has for nearly 150 years been at the forefront of bringing significant advances in science to the attention of the research community and the public, and strives to be an integral part of the scientific community, aiding collaboration and the spread of knowledge. For large global challenges like infectious diseases and climate change, it makes sense to cast the net as wide as possible to find experts who can solve a problem,” said Steven Inchcoombe, Managing Director, Nature Publishing Group. “Through this partnership with InnoCentive, Nature Publishing Group hopes to explore how we can help increase the chance of solving these global problems. We look forward to working with InnoCentive to promote the expertise of scientists and bring benefits to the wider community.”