A message from Dr Philip Campbell, Editor in Chief of Nature:
From today, Nature has a new look, a clearer structure, and contains new types of content. Above all, our underlying goal is greater clarity in the reading experience, and this blog post describes a few of the changes we’ve made to this end. More details are given in the official press release.
For authors of original research and commissioned articles we provide an improved online template for the full-text version of articles (an example is here, free to access online). We’ve also updated and clarified Nature‘s guide to authors, including downloadable summary sheets to help in submission and preparation of manuscripts.
The print magazine component of Nature is now structured in a clearer way. The introductory material has been reduced to a simple table of contents. A new section called This Week contains Nature’s Editorials and summaries of recent developments in and around science. It also includes a new page, World View, in which external authors give prompt personal perspectives on live issues. More analytical and reflective content, presenting developments in the world of science in greater depth, appears as journalism in News in Focus and News Features, or as Comment, a forum for essays, debates, reviews, and readers’ correspondence. Online, these are presented as a unified News and Comment section for easy access to these features as well as to the journal’s specials.
The Research section includes accessible summaries of the latest research articles available now online, News and Views, review articles, and primary research content of Nature – its Articles and Letters. To provide additional and useful navigation for readers and authors, these contributions are presented online by subject as well as in the more conventional temporal (by issue) method.
Within these sections we have tried, in the redesign of our print layouts and key elements, to ensure that the reader gains as quickly as possible a clear idea of just why he or she should be reading an article. We’ve created space for more descriptive headlines and other display elements that allow a reader to get an immediate sense of what an article has to say and who its authors are. The new design also emphasizes the use of charts and graphics that offer a quick summary of the key data underlying an opinion piece or news story. It allows for more inventive, attractive pages as well.
Both in print and online, these changes have been developed over more than a year in consultation with members of the scientific community in their guises of readers, authors and peer-reviewers, with much positive feedback in the process. We have listened and we have changed. We hope that Nature’s subscribers will look forward to their weekly magazine all the more, and enjoy the improved online experience by a similarly enhanced degree.
As well as in print and online media, Nature is also available from today in a new, much improved digital edition. By visiting this link you can sign up for a free, three-month trial of the digital edition, and watch a video demonstrating the many new features in the journal.
As well as print, online or digital, you can read, follow and access the journal via our iPhone app, our weekly podcasts, or by video, Twitter, Facebook and Nature Network. Whether for readers or for authors, Nature is everywhere that matters. And, of course, we want to know what you think of it all, ideally by undertaking our brief survey.
Announcement: Nature‘s new look ( Nature 467, 368; 2010).