« Mediterranean diet makes for healthy minds? | Main | Computer glitch hits climate prediction project »

Lingerie makes hagglers happy-go-lucky

Sexy pictures and lacy underwear take men’s minds off getting a good deal.

It seems that the more macho a man is — at least according to his hormones — the more the sight of an attractive woman will affect his judgement.

Read more here

Posted by Michael Hopkin on April 18, 2006 11:21 PM |

TrackBack

TrackBack URL for this entry:
http://blogs.nature.com/cgi-bin/mt/mt-tb.cgi/509

Comments

". . . Men thus become more economically rational after exposure to lingerie or sexy women,"

If sex-saturated ads cause men to loosen their grips on their wallets and settle for immediate but poorer deals, it would seem to me that sex on the mind makes men economically irrational. They become focused on their immediate desire and forgo any thoughtful risk-taking that would produce greater long-term benefits. Who can conduct good business when his mind is (inappropriately) somewhere else?

Posted by: Daniel James Devine | April 19, 2006 04:10 AM

The caption-writer really should know the difference between "loose" and "lose" in such a prestige journal.

[Editor's comment: indeed so! This error was spotted some time ago and fixed.]

Posted by: Steve Collier | April 19, 2006 08:25 AM

Why are these men called testosterone driven?

"The testosterone dose that interested the researchers was that encountered by their participants when developing in the womb."

What is the relation between womb testosterone and current testosterone level during the game?

Posted by: nn | April 20, 2006 04:50 PM

So, let's see if I've got this straight: guys like porn, *and* it makes them stupid.

Knock me over with a feather.

MD

Posted by: Married Love | April 25, 2006 03:19 PM

Where exactly is the scientific evidence proving that a long index finger means high testosterone levels? Sounds like an old wives tale.

Posted by: Beth Ackerman | April 25, 2006 10:42 PM

Has no one clued in that it is not completely the "testosterone driven" males fault that he experiences the urges and feelings that he does? I fell that for corporations to use softcore porn to sell or endorse a product is using man's weakness to his advantage. These ugly desires that were instilled
In you by the companies that made you ill in the first place. THis is kind of like preying on the weak. If we stop promoting sex it might actually go back to being somewhat respecful and beautiful.

Posted by: Cat | April 25, 2006 11:33 PM

Post a comment

Comments will be reviewed by staff before being published. You can be as critical or controversial as you like, but please don't get personal or offensive, and do keep it brief. Excessively long entries may be cropped. Remember this is for feedback and discussion - not for publishing papers or press releases.

We strongly encourage you to use your real, full name. Email addresses are required: this is just in case we need to discuss your comment with you privately. They won’t be published.


Please enter the numbers you see below - this helps us to cut down on spam. If you are having trouble with this system, you can instead e-mail a comment to 'inthefield at nature.com'.

Search