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Getting conservation into the mainstream

Emma Marris finds out how two South Africans in the field are convincing business and government to value biodiversity.

Protecting nature within the context of human activity is a complicated thing to do; and it can be even harder to convince people to do it. One way that people try to make sure that nature is protected is through 'mainstreaming' — integrating ecological goals into the practices of businesses and governments.

Nature's Emma Marris sat down with two people who are trying this in South Africa. Read the interview here.

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