Should pharma fear Witherspoon’s phiction? - June 18, 2009
Tremble in fear Big Pharma! Reese Witherspoon is coming for you!
We have previously encountered fictionalised pharma stories (‘phiction’ as they shall henceforth be known), notably in ‘The Constant Gardener’ where an evil drug company murders Rachel Weisz.
Now Reese Witherspoon is going to find the humour hiding behind the fake journals, the controversial drug trials, the federal investigations, the ghost writing, and all the other scandals.
Reuters reports that Universal Pictures is developing a comedy called ‘Pharm Girl’ (see what they did there) in which Witherspoon plays “a woman who gets a job at a pharmaceutical powerhouse and begins to see the underbelly of the industry as she rises through the company’s ranks”.
Film mag Empire opines:
The pharmaceutical industry is shaping up to be Hollywood's bad guy of the month, stepping into the breach usually filled with Nazis and dastardly English types with twiddly moustaches. The Ed Zwick-helmed Love And Other Drugs will also put the boot into big pharma, albeit in a similarly comically-toned way.
Hat tip: Pharma Gossip.
Comments
Big Pharma (as opposed to recreational pharma) requires intimate FDA complicity. Given Baby Boomer (forced) retirement soon to implode all US social services through sudden consumption and ended tax harvest, a mechanism for their proximate mortality would not be unappreciated.
Posted by: Uncle Al | June 18, 2009 06:25 PM
This has a little more hope for positivity than The Constant Gardener.
Will Reese learn about the positive contribution industry at least attempts to work towards? Or will she find out she's just working for a monster that can never change it's spots?
(Will she also see the rampant corruption present in Pharma's sister professions in governmental regulation, advertising and the emdical profession itself?)
Posted by: zayzayem | June 23, 2009 07:08 AM