The Great Beyond

Well in that case I want Al Gore to ride in on an IPCC dragon and slay the carbon monster with his sword of Inconvenient Truth.

How about we leave Al and his mighty sword out of this and just get some real objective scientific research done please?? As some have pointed out, and quite rightly so, scare tactics only work on children and the naive. The more junk psuedoscience I hear being peddled out by Gov and the IPCC and less I believe anything they have to say, especially when the most concrete research they have is based on sample of about a dozen trees! I'm not rejecting climate change or the resonsibility humankind has to keep our only home clean and habitable but this sickening twaddle WILL have the opposite effect to that intended.

The only way big business and industry will change their ways is if the citizens pressure them - by buying truly 'green' products and using other enviro-friendly practices. Make it profitable for them, and they will listen.

That being said, it is up to shocking ads like this one to get the public attention and get people talking. Obviously, the public doesn't think that climate change is an issue - so they won't change their habits. Scare them straight and industry will follow. The soft gentle ads that have been used in the past don't get people's attention, it's ingored and swallowed up by other ads that use sex to get attention.

While I hate to see bunnies cry (even cartoon ones), I think it is a fair means to get the public attention on an important issue.

I like that advert. Reminds me of the cartoons as a lad. Lets have a series.

Cameron – there is a lot of big business behind the climate change agenda. Energy producers are quite happy. The extra work in greening production is extra business for them, and the costs can be passed on to the consumer. It is only an energy using business which is also open to under international competition that is worried. How insane is it that China is exempt, but is killing the west economically ?

Sorry, but what a load of rubbish. As a UK citizen, I'm appalled by the waste of money involved with this advertising campaign.

Please can we have some differentiation between a "Green" lifestyle and the whole Climate Change/AGW twaddle that is spoken by too many people.

There is no doubt that living a "Greener" life would help everyone, not just on our small island, but throughout the world. But this is confused with warming caused (supposedly) by CO2, Climate change in general and general pseudo science.

This advert appeals only to the gullible and the young who know no better, I'm ashamed that the Government resorts to "pester power" without explaining the facts, or even, apparently, understanding the facts. As a result of watching this I've asked my MP to question, in Parliament, what the aim of this campaign is.

Is it education? If so our Prime Minister and his Minions must believe there is no one capable of independent thought.

Is it scare tactics? In which case they should hang their heads in shame.

What is really is can be summed up in one word -- ABSURD

Here's a message to the sanctimonious numbskulls who came up with this ad: Did any of you eco-geniuses happen to notice something? You just equated the concept of man-made global warming with a fairy tale! How absolutely perfect!

Thanks for finally confirming what most of us have known for some time. Even though I suspect you were simply too dim-witted and self-absorbed to realize what fools you were making of yourselves, it's still good for laughs.

The labour government are sick puppies!

Daniel,

How can you say it is a worthy cause?

6 Million pounds is being spent and they are saying what many experts consider to be false. The ad is alarmist about traces of CO2 gas in the atmosphere when there is no solid evidence that CO2 has any significant impact on climate at all. Every atmospheric scientist knows that water vapor, cloud cover, continental drift and ice cover are likely to have effects that are orders of magnitude greater than CO2 on our climate.

So why the need for a fuss?

How can this be possibly be considered a worthy cause?

"..It’s a worthy cause, but an awful advert.."

It's NOT a worthy cause. Holes are being driven through the CO2-driven global warming hypothesis in multiple studies, and it looks like it is plain wrong.

Under these circumstances it is strange for Nature to endorse it...

Maybe if Nature would take a more objective approach to the question of whether climate variation (inevitable throughout the Earth's history) is manmade, we wouldn't be facing nonsense like this.

Er, what about the rest of the sickening twaddle?

Is this not the best advertising money can buy, as generated by an Advertising Alliance counseled by the RS?

I find it pleasantly surprising that any aspect of Nature would question a government tactic on AGW.
The only reasonable interpretation of the lag of CO2 behind temperature in ice-core and other records is that temperature controls CO2, and there is no apparent effect of CO2 on temperature. Dare we hope that your journal will ever publish a quantitative analysis of this lag? There is at least one such analysis circulating in the blogosphere, http://docs.google.com/fileview?id=0B39QlQ1NSWREN2Q5NGM2Y2MtODFjOC00MTEzLThkYWUtNGI5YmNkOTViZDdl&hl=en.

In the video, the family does have a few lights on. I think this sends the wrong message. They should be totally in dark. Only when the UK (and the world eventually) look as dark as North Korea from space can we have any peace of mind that we are doing the planet good. Cheerio!

Approving someone to trespass ethic or good taste limits just because it is for a "good cause" is saying that "the end justifies the means", and the world already has seen and suffered to many terrible examples of that kind of philosophy!

Please, not with the kids... leave them out of this dirty matter of fake climate change.

Presumably you don't like this kind of story because it's too frightening for you Daniel?

I assume you prefer fairy stories like 'The Great global Warming Swindle' which tell you it's all just a bad dream...?

The worst advert is definitely Quercus's video:
http://www.youtube.com/watch?v=P_9mjBUSDng

Ecotretas

In Suffolk we shoot rabbits.

Of course, if the advert is misleading and inaccurate, there IS a place to get it removed. The ASA. I'm raising a complaint right now. Perhaps if other people did the same....

CO2 is not and never has been a pollutant. Why are such deliberate lies being told. One would really have to be so stupid or very young to believe these ads. This surely is a form of child abuse!
Wake up and get some education in your heads.

Global Warming is the biggest scientific fraud since Trofim Lysenko and his vernalisation scam during Stalin's dictatorship in the old USSR.

When a government is spending millions on propaganda to convince the citizens of something the lesson of history is that it is almost certainly untrue.

This is lying at public expense. I think it will backfire on them, especially since now even the BBC is noticing the lack of warming.

Ads like this are borderline child abuse. The representation of CO2 as a nighmarish monster made from soot or other particulate matter is blatantly false, the alarmist scenarios are based on politicised science, and the proponents of alarmism generally have vested interests.

This ad is a disgusting dramatisation of lies.

The message I get from this "Kids, your pets will drown if you leave the lights on" Which Im sure will give children nightmares. Anyway, I cant see the point as most children are more environmentally aware than their parents, its worrying to think that our glorious government actually paid money to produce this, £6 million quid. What a waste.

Once again the message is, "It's your fault; for leaving the lights on and having the audacity to drive around", the implication being if we did not, the world will be safe, cute bunnies won't cry and pet dogs won't drown.

The public are sick of being told it's their fault and especially when they know that, if they did as is seemingly desired, it won't change much.

They want to see solutions, not to be simply blamed, or be told it's their fault when not in their power to solve the problem.

The reason so many are appalled by the Ad is it's just control-freakery of the worst possible kind; encouraging children to hate grown-ups unless they comply with the message.

I see it as a criminal act to use taxpayers' money for scaring children this way before they go to bed.
Someone living in the UK should sue the British government over this.

Only a psychopathic fanatic would think this series of advertisements are acceptable.

As a climate skeptic, I find it re-assuring that most of us, regardless of our views on climate change, can unite on some issues.

Please sign the No. 10 petition to have this ad pulled and their funding cut at http://petitions.number10.gov.uk/climate-ad/.

Prediction without observations is pseudo science.

We predict global cooling for at least twenty more years.

Global temperature in 5 years time will be less than what is now.

Predict and observe. That is science.

CO2 driven global warming is pseudo science without verification of predictions.