Nature Medicine | Spoonful of Medicine

I like… my breast cancer activism with substance

This time of year, the leaves are turning red and yellow and orange, but just about everything else is blushing pink. That’s right: it’s Breast Cancer Awareness Month! The Susan G. Komen for the Cure Foundation has raised more than $1.5 billion for breast cancer research since it started in 1982, and $55 million a year comes from corporate marketing partnerships (including the special edition KFC bucket). We’ve covered these questionable ‘pinkwashing’ practices before. And this October, there’s a new wrinkle to breast cancer activism: half-hearted online awareness campaigns. 


Tell a Friend

Please ensure that your friend is content to receive an email from us with a link to the article. Select the following link to view our Privacy Policy.