Nature Medicine | Spoonful of Medicine

Tax deductions for drug ads?

Direct to consumer advertising of drugs has been a target of FDA and pharmaceutical company critics. After the debacle of Vioxx, in which the heavily advertised drug was pulled from the market, many called for stricter regulation of such advertisements, or an outright ban. There’s been some tightening of drug advertising oversight by the FDA: for instance, the agency recently told General Mills to stop claiming that Cheerios is “clinically proven to reduce cholesterol.” 

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