Nature Medicine | Spoonful of Medicine
The ‘pinkwashing’ of chicken buckets and firearms
America is becoming ‘pinkwashed.’ No, it’s not what happens when you accidentally wash a red shirt with your white laundry. It’s what happens when well-meaning messages — in this case, supporting breast cancer research — get clouded by commercialism. The latest, and now most famous, case is KFC’s pink bucket. Earlier this month, the fast food giant announced that it would donate 50 cents of every bucket of fried (or grilled) chicken toward Susan G. Komen for the Cure, a breast cancer charity. The campaign has already raised more than $2 million from both buckets and online donations, on the
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