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Public opinion forums in research: fad or fundamental?

If one comments on the merits or an aspect of a manuscript in a public forum, but nobody ever reads it, does your opinion exist? That is the question I asked myself today after seeing that Neuron has added a feature to its website designed to provide the readers of selected papers the opportunity to comment on the findings. They say that this was in response to community feedback. I don’t doubt that such feedback exists, as I have heard similar things in my travels, but at this point in scientific publishing (at least in neuroscience), it seems that the idea may still be well ahead of its time. 

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