In her Nature Network blog Time for a Change (click on the underlined sentence above), Linda Cooper provides suggestions to help researchers marshal their data into a coherent story; such suggestions also help readers because a logically structured account of the significant finding is so much easier for them to understand than a random or semi-structured compilation of data. In the post linked to above, Linda provides tips that relate to the structure and content of a manuscript, beginning with the paper Abstract.
Linda provides specific advice if you comment at her blog. For example, Kathryn Holt asks: “I would be interested to read your posts on any of the topics you suggest, but in particular I’d like to hear your thoughts on “how to transform convoluted sentences into sentences where ideas shine through”. This can seem a very difficult task, especially when the writer has in their own mind a great many details behind every statement they make, and indeed is expected to provide evidence for all their claims.” And Linda replies:" I’ve deconstructed the Abstract to your paper on “Multidrug-resistant Salmonella enterica serovar Paratyphi A” and would be happy to give you some editing suggestions.."
Time for a Change provides several very useful posts on how to write a clear scientific manuscript, so please do check it out. A clearly written paper is better understood by editors and readers, and is likely to have more impact after it is published.