Assessing social media impact was one of the workshop sessions at November’s SpotOn London conference, where Alan Cann, Matt Hodgkinson and Lou Woodley participated in a session discussing social media tools. You can watch the video archive here and catch up on the tweets in this Storify.

Lou will be teaming up with fellow SpotOn London organiser, Laura Wheeler on Wednesday to run a more hands-on workshop at the annual ScienceOnline conference in Raleigh, North Carolina. The workshop will include how to set goals for your social media efforts as well as demos of some useful tools to determine whether you’re achieving those goals.

We’ll share some resources from the workshop here on the SpotOn site after the event.

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This week, bloggers, educators, journalists, communicators and more flock to North Carolina to attend Science Online, the annual conference that “facilitates conversations, community, and collaborations at the intersection of Science and the Web.”

The schedule is packed with discussion sessions, networking opportunities and fringe events and this year there is an addition to the programme; for the first time there will be pre-conference Skills Workshops. These workshops will offer attendees and the public an opportunity to zoom in on specific areas that interest them. You can see a full list of the workshops on offer here.

Two of the nature.com Communities team,  Lou Woodley (nature.com’s Communities Specialist) and Laura Wheeler (nature.com’s Communities Coordinator), will be hosting one of these workshops on: Monitoring & Analyzing one’s Effectiveness on Social Media. This will take place at the North Carolina Museum of Natural Sciences in Raleigh on Wednesday, Jan 30th between 1 -2.30pm (EST).

This will be an interactive workshop and will include how to set goals for your social media efforts, as well as hands-on demos of some useful tools to determine whether you’re achieving those goals.

We will be tweeting using the #scioimpact hashtag, so make sure you join in and share your experiences, useful links and comments. We’ll compile a Storify after the event to capture the most useful comments.

We’ll also share some resources from the workshop here on the SpotOn site later in the week – so stay tuned!

Come prepared

In many ways, this workshop will be a practical extension to the conversation from this year’s SpotOn London conference, where Lou, alongside Alan Cann from Leicester University and Matt Hodgkinson from PLOS ONE, hosted a session on assessing social media impact.

So if you are looking for preparatory material, why not check out the archive from the discussion, including blogs posts around the subject, a Storify of the online chatter, a slideshare presentation, as well as the video below.