There’s probably no god. Now stop worrying and enjoy your life.

So declares a banner, supported and part-financed by he-who-must-not-be-named Richard Dawkins, that will soon appear on the sides of London’s buses.

Amen to that.

I’m strongly in favour of these ads. Not because I necessarily support in-your-face atheism, but because I’d rather see a mischievous, thought-provoking slogan than yet another advert for the Lion King musical.

How the ad might look, from the Atheist Campaign

The banner was prompted by a recent spate of religious advertising on the sides of the capital’s buses. While the London omnibus itself is impeccably balanced (able to tilt up to 28 degrees without toppling), its advertising is not. According to Ariane Sherine, the Jesus-flavoured messages recently plastered on public transport include links to websites that promise eternity in a fiery lake to anyone who does not believe. Well, that should kick-start the Icelandic economy, if nothing else.

To counter this vehicular proselytizing, Sherine proposed an atheistic advert. It now looks like it will come to fruition thanks to support from Dawkins and the British Humanist Association.

I envisage plenty of photographic fun; snapping these buses outside St Paul’s Cathedral and Westminster Abbey is sure to become a Flickr meme. But who will be next to take out a faith-based ad? Satanists spreading the bad word via the infernal combustion engine? The Jedis building on their successes in the 2001 UK census? And what message would you put on the side of a bus?