Trust Me I Am a Spin Doctor
By the time you read this the US presidential race may well be over and the incumbent will be looking back on a campaign well fought. For me, a lasting memory will be the three presidential debates. The first and last were relatively gentle affairs with no particularly memorable moments. The second, however, was a blistering encounter with punch and counter-punches, narrowly won by President Obama. It hinged, at least to me, on an error on Governor Romney’s part, in which he insisted that the President had not made a statement that he actually had. The effect of such a small part of a very wide-ranging debate was a classic example of the importance of words and how they are used. Read more