A newly established pro-animal research group in the United States has won its first victory, of sorts. ‘Speaking of Research’ has made PETA nervous enough that employees of the animal rights organisation have signed up to the SoR Facebook group.

This is despite SoR’s low key launch last month not really getting a huge amount of media coverage (including from me, hangs head in shame). Maybe they should have got some naked supermodels to back them for five minutes before changing their minds; that worked well for PETA when they wanted some free publicity.

Speaking of Research’s blog notes, “one must wonder why PETA staff are joining a group which is somewhat incompatible with their own organization’s views. Perhaps they are finally realizing that animal research is crucial for the future of modern medicine, but, unfortunately, I doubt it.”

The group has been set up by Tom Holder, who led a UK version called Pro-Test (press release).