The Creative Review has an awesome video vaguely reminiscent of Spike Jonze which was apparently made for the European Union’s Marie Curie programme, which funds researchers to work in countries outside their own.

According to the visual communication magazine’s blog it was directed by Roderick Fenske:

Apparently, Fenske’s father was a scientist who impressed upon the young lad that science was never boring if you just talked about it in the right terms. And so he created a humorous metaphor that was not only educational but reminded people about how much fun science could be. Thus was “Chemical Party/Electricity” born.

More proof that chemistry is the greatest of the sciences…

You can also watch the video on the World’s Fair blog.