Your research breakthrough doesn’t just need to be read by the experts, says Mark Lorch.
Guest contributor Mark Lorch
You’ve just made the breakthrough you’ve been dreaming of. The days-weeks-months-years in the lab or field have all paid off, and everything has dropped into place. It’s the sort of moment that we scientists live for – the buzz of discovery. So now it’s time to publish.
Tell your peers about your work and hope it leads to new and even greater things for you, your fellow scientists, and society. But is that really enough? Maybe there’s a wider audience for your science, outside of the narrow confines of your academic circle. Maybe it has applications in other fields, or perhaps the public would like to (or even should) know about it. Plus of course if you get your paper noticed it’s much more likely to have the citations and impact that you, your department and all the metric measurers have been hoping for.
In the open access era there’s nothing stopping anyone from downloading your paper. But there are still hurdles to overcome before getting the wide readership your paper deserves. Based on my experience, here’s five tips for helping your paper reach the widest possible audience. Continue reading


