Science Online New York (SoNYC) encourages audience participation in the discussion of how science is carried out and communicated online. To tie in with June’s event which will discuss how scientists can reach out of the ivory tower, we’re hosting a series of guest posts on Soapbox Science. We will hear from a range of contributors: scientists, writers, enthusiasts, communicators, events organizers, policy makers and teachers, each sharing details about how they reach out to engage with the public. 

First up, scientist Kate Pratt, opens the discussion by explaining how science is often miscommunicated in the press and how this can sometimes lead to public misunderstandings. She raises the question of how scientists can reach everyone, making some suggestions for how to use successful PR strategies.  

Kaite Pratt is a graduate student in molecular biology at Brown University who will be defending her thesis at the end of June. She is leaving the bench to pursue a career in science communications and PR. She blogs regularly at https://www.katiephd.com, www.benchfly.com, and is co-founder of https://www.lookslikescience.tumblr.com.   Continue reading →