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Undergraduates are rational, and other findings from Green Psychology

USA Today has staked out the environmental-news angle on the annual American Psychological Association conference, ongoing this weekend. The behemoth meeting has some 16,000 attendees flocking to talks on everything from Pharmacotherapy to Peace Psychology. Those are actual topic headings in the programme, whereas Green Psychology is not. But the paper’s reporter Sharon Jayson cleverly rounds up a few ‘green’ presentations – new, unpublished research about how sustainability messages filter through the brain of the poor media-besieged layperson. 

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