In The Field

Swine flu – don’t believe there’s hype.

Has the press played up fears when reporting the swine flu epidemic? An unpublished study, commissioned by the European Centre for Disease prevention and Control, suggests not. Looking at swine flu coverage in 33 European countries between 27 April and 5 May, the analysis found that 94% of articles were either factual or supportive of measures being taken by international organisations such as the WHO or national governments. Just 4% criticized governments or international organisations for not doing enough.

The findings were presented by MIke Granatt, a partner in City of London consultancy Luther Pendragon and a former holder of various communications posts within the UK government at a session on swine flu at the WCSJ 2009.

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