My personal benchmark for transformative technology is TiVo. Like many women I approach new technology as a tool, with the modest hope that it will enhance my life, but no expectation that it will define or transform me. TiVo was different. When this personal video recorder entered my world it changed the way I viewed TV forever. Now I watch shows on my schedule and skip all the boring commercials. What’s more it had a smart and intuitive user interface and a remote control I could care for. Thanks to its friendly curves and intelligent fastfwd and rewind I was hooked.