The internet spilled out into the real world last Saturday, when 130 science bloggers, communicators, and scientists assembled at the revamped Royal Institution on 30 August for Science Blogging 2008: London, organized by Nature Network. The conference had a unique hybrid format, in which part of the programme was left open for attendees to fill in that day with ‘unconference’ sessions proposed and voted on in the morning. Nine ideas were proposed before the conference got started and were voted on by the delegates during the first morning break. This was Europe’s first science blogging conference, and it couldn’t have found a better venue than the Royal Institution within whose laboratories 10 chemical elements were discovered and 14 Nobel Prizes earned. Speakers took to a stage previously occupied by such luminaries as Michael Faraday and William Bragg.