Nature Medicine | Spoonful of Medicine

Fake Meg Ryan ad sheds light on celeb drug endorsements

Adam Levine, frontman of the rock band Maroon 5, has ADHD—a fact he states in awareness ads sponsored by the pharmaceutical company Shire that are sometimes paired with the NBC show “The Voice”, on which he is a judge. Shire is the maker of the ADHD drugs Intuniv (guanfacine) and Vyvanse (lisdexamfetamine). Aided by Levine’s star power (and that of his golden retriever Frankie, who cameos in the spot), Vyvanse is likely to pull in $1 billion this year. 

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