Last week we got an email from one of our referees, who we were chasing for a report, asking a very common question not only for us on Nature Protocols but for editors in general. We ask referees to turn in their reports in 10 days, or let usknow if they need longer. “Why” asked our referee “10 days?”. He (or possibly she) went on to point out that Protocols aren’t the most time sensitive of publications and journals like Nature and Cell ask for 14 days for reviewing. Who does Nature Protocols think it is to be demanding such fast turn around times?