The increasing impact of science on society calls for improved communication between scientists and the public via dedicated science media centers as well as nontraditional personal blogs, according to the March Editorial (free to access online) in Nature Methods (6, 181; 2009). From the Editorial:

A powerful aspect of blogs is their capacity to put a human face on science and related health issues by allowing scientists to discuss how these things affect them personally in a format in which regular readers feel as though they know the writer. Analysis of the MMR vaccine incident suggests that emotional arguments like a scientist talking about vaccinating his or her own children might be more powerful than the rational arguments that form the basis of normal scientific discourse. The public’s emotional response to genetically modified food in some countries might also have been very different if people could see numerous online blog entries from scientists discussing why they were not concerned about the scenarios being promulgated in the press. But can enough scientists be convinced of the potential benefits of blogging to make this a reality?

Conferences such as Science Blogging 2008: London, organized by Nature Network, and ScienceOnline’09 are exploring the role of blogging in science and trying to get more scientists involved. Nature Network just concluded their Science Blogging Challenge 2008—won by Russ B. Altman—where the goal was to get a senior scientist to start blogging. Altman’s colleague Steve Quake also just started blogging in a guest stint for the New York Times. One hopes that examples of prominent scientists blogging will convince others of the benefits. When a blog author is not a prominent scientist with a reputation to maintain, the quality of information on the blog can be a concern, but science-blog tracking sites can help alleviate this problem.

Nature Methods invites readers to comment at Methagora, the journal’s blog.