Susan Solomon, an atmospheric scientist and lead author on the 2007 IPCC report, had a handy hint for any future authors attending her lecture today on stratospheric ozone depletion and climate change:
Proofread your papers.
The famous 1974 Nature paper by Mario Molina and Sherwood Roland, describing how chlorofluorocarbon chemicals are the trigger for ozone destruction in the stratosphere, contains an embarrassing typo in its title – one that has endured for more than 20 years of citations.
Check it out here.