Is selling science a dirty word? Or should scientists be embracing it? Peter Fiske, keynote speaker at the Naturejobs Career Expo in Boston on May 20th, tackles this issue of Selling for Scientists with the Science of Selling.

Many scientists cringe when they hear the word “selling.”  In our academic culture, we are taught that our technical work should speak for itself. “Selling” implies persuasion and potentially intentional distortion with (heaven forbid!) a monetary (and not an intellectual) goal. As “proper” scientists, we feel that “selling” is not only debasing but also a bit dirty.
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