Science communication: How to deal with the media

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Robert Dawson gives scientists a PR 101 at the 2015 London Naturejobs Career Expo.

Top tips:

  1. Understand what your audience wants from you.
  2. Figure out the three key messages.
  3. Practice and volcalize your pitch!

Further reading:

Science communication: Whose responsibility is it?

Science communication: Sculpting your role

Science communication: How to deal with misrepresented science in the media

Science communication: Do you need a PhD?

Science communication: Making the transition

Science communication: How to get a job