The importance of broadening science communication

Though well-equipped with scientific training and expertise, scientists need to be aware of the resources available to help them share their work with a public audience, learns Aliyah Weinstein.

Recently, more and more emphasis has been put on scientists to communicate their research to public audiences. National scientific organizations such as the American Society for Biochemistry and Molecular Biology and the American Society for Cell Biology encourage their members to reach beyond the bench, and many blogs help scientists describe their research to wider audiences. At the University of Pittsburgh, where I’m working on my PhD, graduate student and postdoc organizations on campus share their excitement about science with the public through partnerships with local museums and school districts.

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Science communication: How to deal with the media

Robert Dawson gives scientists a PR 101 at the 2015 London Naturejobs Career Expo.

Top tips:

  1. Understand what your audience wants from you.
  2. Figure out the three key messages.
  3. Practice and volcalize your pitch!

Further reading:

Science communication: Whose responsibility is it?

Science communication: Sculpting your role

Science communication: How to deal with misrepresented science in the media

Science communication: Do you need a PhD?

Science communication: Making the transition

Science communication: How to get a job