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    Laura Wheeler said:

    Ah another post that ties in nicely with our mini science festival series.  For those of you who are interested in the Fame Lab and a bit about the history of Cheltenham Science Festival, why not check out our guest post by Sharon Bishop, the Executive Director of The Times Cheltenham Science Festival, who has been involved with the last six of the ten Cheltenham Science Festivals, and Kathy Sykes, Professor of Sciences and Society at Bristol University and Festival Director since they began in 2002.

    In this post, they highlight the successes of Cheltenham festival, born from which was their pioneering FameLab project.

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    Smitha Dutt said:

    This is a great article highlighting the importance of communicating scientific work to the general public. Considering the short attention span that people tend to have, effective coomunication is a key to conveying a message. I would also like to add that in addition to the above tips, its very important to have good eye contact with the audience. It allows you to modify your presentation incase there is a sense that the audience is not on the same page as you are. Being very clear and distinct while speaking keeps the attention of the audience.

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    Rachel Bowden said:

    Thanks for your comment Smitha – great tip about maintaining eye contact with the audience.

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    pierre Cote said:

    Interesting post. I would also stress the importance of “telling” a story instead of “presenting” as Lavi mentioned. Results data should not be your focus but a support found here and there that strengthen your story. Finally, slides (or visual material). As much as possible go away from text. Your slides, or even better pictures/figures, should barely contain any text and be as much as possible self-explicative. And remember that we are more likely to be fascinated by pretty, eye catching and provocative images. Congrats to all participants.