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    Michael Jukes said:

    n a word, impact. When you are doing a PhD or a postdoc, generally you work on one or two subjects and you dedicate all the time to them. Here instead of one research subject you have many, and you have the opportunity to work on real problems. In the last few weeks I’ve spoken with clients in energy, automotive, healthcare, chemicals and materials sciences. The potential for world changing impact is incredibly high. In addition, whenever an IBMer have a good idea, he or she can be sure that the company will invest on it and put all resources necessary to make it real.