How we communicate our research is important in maintaining public trust in science
By Eileen Parkes
“Exciting new line of attack for aggressive breast cancer”
I read that headline recently. “Fantastic” I thought, quickly followed by, “How have I missed this?”. My disappointment as I read the article (the new treatment had only been shown to work in cells in the lab, not in humans) turned to anger as I thought what someone with breast cancer might think whilst reading this. Someone who had coped with bad news and difficult treatments, hoping for a cure only to be disappointed again and again by overblown headlines.