How do you engage people with your science?
So you’re all over Twitter and Facebook and you even have a blog. Good on you – you’re your own public-relations and outreach specialist, getting the word out about your science. But what about the other kind of outreach – what’s still called science communication? Can you talk with a member of the press for an interview, or deliver your message to key thought leaders – such as government officials who decide on funding agencies’ annual budgets? Is it just a bit scarier than tweeting?
No worries – we’ve got this. Have a look below at the reads we’ve rounded up about how to engage in a more formal way – and, if you’re interested, taking it to a professional level.
It’s also important to know how to talk to reporters and public-relations folk – and to avoid avoiding them.
But for those who hope to work in science communication, here are some thoughts from an attendee about a session we gave at a recent Naturejobs career expo on those jobs.