To counter sensationalist journalism and to bring the public closer to the realities of research, science communication must focus on the how and why of science, says Naturejobs journalism competition winner Lev Tankelevitch.
In July 2016 scientists found out how to map the brain into dozens of new areas using neuroimaging. We also discovered that thousands of such brain scanning studies may be flawed. To someone lacking insight into neuroscience, these two equally important studies can seem conflicting. Although “science communication” happens everywhere, science can still feel like a black box to the public, mysteriously churning out breakthroughs which are packaged and relayed by a barrage of tweets and headlines.
