The “black box” effect in science communication

To counter sensationalist journalism and to bring the public closer to the realities of research, science communication must focus on the how and why of science, says Naturejobs journalism competition winner Lev Tankelevitch.

In July 2016 scientists found out how to map the brain into dozens of new areas using neuroimaging. We also discovered that thousands of such brain scanning studies may be flawed. To someone lacking insight into neuroscience, these two equally important studies can seem conflicting. Although “science communication” happens everywhere, science can still feel like a black box to the public, mysteriously churning out breakthroughs which are packaged and relayed by a barrage of tweets and headlines.

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Researchers issue animal-research transparency declaration

Responding to a significant drop in support for the use of animals in research in the UK, the country’s leading research universities, medical charities and drugs companies today launched a new transparency initiative aimed at winning over members of the public to the need for animal research.

A total of 15 universities, four pharmaceutical firms, and groups such as Cancer Research UK, Parkinson’s UK and the Motor Neurone Disease Association issued a declaration on openness in the use of animals in medical research.

“Where possible, we use cells grown in a lab, computer models and human volunteers. When this isn’t possible, research may involve animals,” the declaration reads. “When we need to use animals, we strive to reduce the number needed, and seek to develop viable alternatives.”

“Confidence in our research rests on the scientific community embracing an open approach and taking part in an ongoing conversation about why and how animals are used in research and the benefits of this.”

The signatories welcome public scrutiny of their work in the building of an ethical framework that they say now delivers high welfare standards and only uses animals when there is no other option. The UK was the first country in the world to implement laws protecting animals – the 1822 Act to Prevent the Cruel and Improper Treatment of Cattle.

The coalition , making the declaration alongside UK universities and science minister David Willetts, committed itself to the development of a ‘concordat’ that will establish a set of principles of transparency in the realm of animal research.”

An Ipsos Mori survey of UK public attitudes towards research involving animals, released the same day, showed that that 63% of people support animal experimentation for all types of medical research where there is no alternative – a drop from the 73% that agreed with this statement in 2010.

The same poll also showed that 43% think that the UK’s rules on animal experimentation are well enforced, down from 56% two years ago. Continue reading