Cross-Over Thinking
Photo by Eran Gilat Imaginatively applying ideas from one discipline to a completely different area is often the source of innovation and entrepreneurial success. In the Israeli life sciences industry, a good success story that was inspired by an external source is the Given Imaging camera capsule. The breakthrough medical device was invented by a scientist whose expertise was in developing video cameras that were placed on the tip of missiles. When Gabriel Iddan heard from a medical colleague about the difficulties gastroenterologists had pinpointing lesions in the spaghetti-like interior of the small intestine, he came up with idea of … Read more
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