Ben Thomas writes articles about a variety of topics for the Riley Guide, an online repository for career and education resources. As a freelancer, Ben also covers scientific research and technological breakthroughs as well as social issues involving the sciences. A regular contributor to several leading science news websites, Ben helps scientists and academics connect with the general public by explaining their latest discoveries and controversies in clear, down-to-earth terms.
In a perfect world, every scientific message would travel from the workbench to the press with perfect clarity – but journalists and scientists are only human. The needs and functions of each profession tug at every story in different ways; whereas scientific research values proof and quantitative analysis, journalism often values punchy headlines and online debates, making it tough yet crucial for scientists to convey their announcements clearly. Here, three professional science communicators share the lessons they’ve learned through years of working with the popular press.
Take time to prepare
Any time you’re about to talk with the media, practice, practice and then practice some more. Rehearsals accomplish a lot more than just calming nerves – they’ll train you to tailor your message into a compact, easily understandable format that leaves plenty of room for questions and discussion. As you’ll find out for yourself, this is surprisingly difficult on the very first run. Continue reading


