Jungwoo Ryoo, Pennsylvania State University
Big data is increasingly becoming part of everyday life. Network security companies use it to improve the accuracy of their intrusion detection services. Dating services use it to help clients find soulmates. It can enhance the efficiency and accuracy of fraud detection, in turn helping protect your personal finances.
“Big data” is a catchall term for any data set of exceedingly large volume. It could be transaction information at a credit card company, invoice data at an online retailer, meteorological measurements from a weather station. All these data sets have unique characteristics that make it extremely difficult to use conventional computing technologies and techniques to store and process them for analysis. Their variety is daunting, and high velocity is required to handle them in a timely manner.
Organizations in any field can use big data to enhance their effectiveness, which is why there are seemingly unlimited career opportunities in big data these days. The big data industry is growing fast, with the market predicted to grow at a compound annual growth rate of 23.1 percent over the 2014-2019 period.
So who is going to store, manage and process all this information? Well, why not you? Companies are starved for people with this kind of expertise. Big data is a growth industry and people from a variety of academic backgrounds can find successful careers in this area.
World Bank Photo Collection, CC BY-NC-ND
