For many scientists, the thought of spending time on social media sites is distinctly unappealing. To some it’s just a question of time: why add to that to-do list which is already long enough? For others it’s more to do with social media itself, finding the idea of sharing thoughts and ideas with the whole world pointless or self-indulgent.
If that sounds like you, it might be time to reconsider your options – social media includes much more than the usual suspects like Facebook and Twitter, and there are even sites dedicated to academics. Indeed, a vast number of scientists are using social media for tremendous gains – whether that be forming new contacts and collaborations, sharing ideas, communicating science, inspiring others or just entertaining them. Why not join them?

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Starting out in the world of social media can be daunting, especially when you have a serious professional reputation to uphold. So what are the rules and where do you start? At last week’s Naturejobs Career Expo in London, social media guru Nicola Osborne offered her tips on how scientists can get the best out of social media. You can find her tweeting at @suchprettyeyes if you’re already on Twitter. If you’re not, then follow her advice and you soon will be.