Spotlight on Women in Science with Edwina Dunn

Edwina-DunnNaturejobs is celebrating Women in Science. Every day this week we’re interviewing an inspirational female scientist. Yesterday, we spoke to Una Ryan, an angel investor and the chair of the Bay Area Bioeconomy Initiative.

Today we’re in conversation with Edwina Dunn, co-founder of dunnhumby which pioneered Tesco Club card, and is now newly starting an enterprise called Starcount, looking at data analytics in the social media space.

Big Data and social media: two of the biggest buzz words, two of the most complicated concepts of the modern digital era, and Edwina is combining them. “I think we’ve always been in big data and hadn’t really appreciated it.”

When Edwina met her partner Clive Humby they were working on population statistics, studying how people grouped together in neighbourhoods: You are where you live.

“Then we moved onto shopping data and that’s you are what you eat.” When it comes to social media analytics, there are 1.7billion fans Tweeting, Facebooking, blogging, and sharing every day; hence I automatically came out with the phrase: You are what you say. But this isn’t what Starcount is looking at. “You are what you follow: we’re interested in leaders and followers, communities of interest. So what kind of stars, what brands to people follow?” Continue reading

Survey finds science graduates neglect career planning

More than a quarter of final-year physics and maths undergraduates and a third of final-year geography undergraduates in the United Kingdom had no idea what kind of career they wanted when they entered university, according to new research from the Department for Business Innovation and Skills.

The survey of more than 7,000 science, technology, engineering and mathematics (STEM) students at undergraduate and postgraduate level also showed that less than a third of final-year PhD students have a definite career in mind.

Other key findings include:

• Fewer than half of final-year physics undergraduates definitely want to pursue a career related to their degree — the second lowest figure across all STEM subjects in the survey

• Almost half of final-year PhD students across all subjects are not sure they want to pursue a career related to their research

One of the report’s authors, Robin Mellors-Bourne from the Careers Research & Advisory Centre, says that the research highlighted weaknesses in the careers advice and information on offer to students before they go to university. “Very few students choose their subject with a career in mind,” he says.

Mellors-Bourne says schools and colleges focus on promoting university as a good thing in and of itself, and don’t give enough information about potential careers. This leaves students with a lack of broad labour-market knowledge. “I think that’s particularly true of physics,” he told Naturejobs.

He says that while students shouldn’t feel compelled to make highly rational career decisions before university, more forward planning is needed: “It’s quite useful for parents or students to have some inkling of the sorts of careers that naturally would be opened up [by doing a degree].”

Institute of Physics careers manager Vishanti Fox says that the skills learnt during a physics degree are highly valued by a wide range of employers, but she agrees that students considering the subject need more information about potential careers. “Careers advice to school students and undergraduates is an area that can always be improved,” she says. “We are working with schools, universities, businesses and Government to make sure students know the options open to them with qualifications in physics.”

Mellors-Bourne says forensic science is a prime example of the dangers of ignoring career prospects when choosing a course. He estimates that because of interest from students there are now around 100 forensic science degree courses available in the UK, but only around 50 jobs become available each year, leading to a “horrendous oversupply” of forensic science graduates. “I don’t think any of them entered [their degree] realising that they probably wouldn’t get a job at the end,” he says.

What’s your reaction to the report? If you’re a student, do you feel as though you have access to enough careers advice? If you’re working as a scientist, what’s your experience of career planning?