In an increasingly competitive job market, knowing how to properly sell yourself as a candidate may give you the edge, says Kristopher James Kent.
In certain circles, ‘sales’ has become taboo; the word summons memories of double glazing, cleaning supplies, or accidents that weren’t your fault. Despite this, a great salesperson simply believes in their product, and knows how to portray its finer points in an effective way.
Similar knowledge could give you the edge in applying for your next job or promotion. Sure; having the requisite qualifications and soft skills (being personable, confident, organised) is essential, but understanding your own value, and knowing some of the finer skills that salespeople use in their pitch, may help you to better present yourself to an employer.

