To communicate effectively, scientists have to start thinking like designers: know your audience, follow the rules of human perception, and tell your story in many layers.
Naturejobs journalism competition winner Lev Tankelevitch
This past August, I visited the Naturejobs career expo in London. As I chatted with exhibitors, I was ready to decline the typical set of leaflets they give away at these things. To my surprise, I was given a USB stick loaded with all of the information that I’d otherwise be carrying home in a canvas bag. This small but much appreciated gesture highlighted for me the significance of effective communication.
