A fundraising pitch involves vastly different style and substance than a scientific talk. Entrepreneurial scientists and engineers need to understand and manage the differences.
In a funding pitch, complexity is your enemy — no matter how significant the science
By David Rubenson, Wendie Johnston and Ned Perkins.
Many scientists hope to translate their discoveries into something useful and financially profitable. A biologist, for example, might hope to create a new line of health care products. Many use special grants or family resources to establish small companies. However, given the enormous challenges in the healthcare market, virtually every nascent enterprise needs outside funding; whether from wealthy “angel investors,” venture capital, or investment from large pharmaceutical and device developers. Continue reading
