Effective communication will improve the value of scientific discoveries, says Eleni Wood
As scientists, our work is often driven by data collection and results. But a key step in the scientific process, and one that increases the value of our findings, is the effective communication of our investigative processes and results. Science communication is not only important within our fields for the advancement of our disciplines – communication to other audiences also influences the public perception and credibility of scientists and the work we do.
