Making sure to communicate with the public is hard and takes time. Scientists should keep doing it, says Jessica Eise.
When David Eagleman, a neuroscientist at Stanford, wrote the New York Times bestseller Incognito, I read it voraciously. The world of the mind opened to me. My subconscious brain took on an entirely new meaning to me. Eagleman’s research felt salient, relevant, and crucial to our understanding and progress as a species.
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